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MBA

DEPARTMENT OF MBA

MBA programme was offered for the first time in affiliated colleges of Andhra University area. The seeds for growth of the department were sown in January 1986, when the program was added to M.Com course. The department of Management Studies came into existence in March 1991. It has, thus, for its credit 26 years of committed service to the cause of Management education. The mission of the department is to impart relevant management concepts and skills to the eligible graduates enabling them to seek employment in industry and commerce by providing them needed training. The MBA programme offered by the department is accredited by the AICTE, New Delhi and affiliated to Adikavi Nannaya University, Rajamahendravaram from 2016-17 onwards

The department has well qualified and competent fulltime faculty on the rolls besides the guest faculty drawn from universities, industries and other departments of our college. It has fully equipped seminar hall, a separate computer in the department furnished lecture halls and a spacious library with thousand of titles in different disciplines. Hostel facilities are available for SC and BC students. The sprawling playground and well equipped gymnasium provide the necessary support to sport enthusiasts. The department arranges spherical interactive sessions for case discussions debates, group discussions, role play incidents, seminars and extensions lectures. It also makes provision for co-curricular and extracurricular activities besides organizing visits to industries and summer placements for field training.

Course Structure (With effect from 2016 – 2017)

Semester-I Internal External Hrs/ Week Total Credits
1 CP 101 Perspectives of Management 25 75 100 4 4
2 CP 102 Accounting for Management 25 75 100 4 4
3 CP 103 Business Environment 25 75 100 4 4
4 CP 104 Managerial Economics 25 75 100 4 4
5 CP 105 Managerial Communication Skills 25 75 100 4 4
6 CP 106 Organisational Behaviour 25 75 100 4 4
7 CP 107 Quantitative Techniques for Management 25 75 100 4 4
Semester –II Internal External Hrs/ Week Total Credits
1 CP 201 Marketing Management 25 75 100 4 4
2 CP 202 Financial Management 25 75 100 4 4
3 CP 203 Human Resource Management 25 75 100 4 4
4 CP 204 Operations Management 25 75 100 4 4
5 CP 205 Operations Research 25 75 100 4 4
6 CP 206 Computer Applications in Management 25 75 100 4 4
7 CP 207 Research Methodology for Management 25 75 100 4 4
Semester-III Internal External Hrs/ Week Total Credits
1 CP 301 Entrepreneurship 25 75 100 4 4
2 CP 302 VUCA management 25 75 100 4 4
3 CP 303 Corporate Legal Framework 25 75 100 4 4
4 E-I/1 304 Paper-1 from First Elective 25 75 100 4 4
5 E-I/2 305 Paper-2 from First Elective 25 75 100 4 4
6 E-2/1 304 Paper-1 from Second Elective 25 75 100 4 4
7 E-2/2 305 Paper-2 from Second Elective 25 75 100 4 4
Semester-IV Internal External Hrs/ Week Total Credits
1 CP 401 Strategic management 25 75 100 4 4
2 E-I/3 402 Paper-3 from First Elective 25 75 100 4 4
3 E-I/4 403 Paper-4 from First Elective 25 75 100 4 4
4 E-I/5 404 Paper-5 from First Elective 25 75 100 4 4
5 E-2/3 402 Paper-3 from Second Elective 25 75 100 4 4
6 E-2/4 403 Paper-4 from Second Elective 25 75 100 4 4
7 E-2/5 404 Paper-5 from Second Elective 25 75 100 4 4
Project Report 100 6
Comprehensive Viva Voce 50 4
GRAND TOTAL 3000

Name Phone No Email.ID Any Other Information
Dr. G. V. Jagapathi Rao
Professor & Director
M.Com, MBA, P.G.D.R.M, M.Phill, Ph.D 		9989072712 gvjagapathirao@gmail.com Attended and Presented Papers in 20 National Seminors and 4 International Seminors. Published 1 Research Article in International Journals. 3 Papers published edited book in seminor Proceedings.
Y. Sowjanya
Associate Professor
M.B.A, M.Phill 		9010698989 soujanyayenigalla@gmail.com
Dr. R. Sreenivasa Rao
Professor, Placement Officer
M.com, MBA, M.Phill, Ph.D 		7382481448 rsrmba.crr@gmail.com Authorised 2 Text Books. Chaired 2 International Seminors. Edited Text Books 5. Participated and presented 11 papers in International seminors. Participatyed and Presented papers in 36 National seminors. Papers published in 12 Intenational Journals.2 Papers Published in National Journals. Best Techer Award for 2016-2017 .
Dr. T. Rajesh
Professor
M.Com, MBA(MM), MBA(HRM), Ph.D 		9949726373 therarajesh@gmail.com
P.H.N.S.V. Subba Rao
Asst. Professor
MBA, MHRM, MSc (Phy), MA(Eng) , M.com 		9491967121 subbarao3crr6mba@gmail.com
Dr. P. Giri Babu
Associate Professor
M.Com, MBA, Net, Ph.D 		9493709763 giribabu.palisetti@gmail.com Attended and Presented papers in 12 National Seminors. Published 1 Research article in peer reveiwed International Journal. 1 Paper published Edited Book & National Proceedings
M. Upendra
Asst. Professor
MBA 		9951759789 makkinaupendra@gmail.com Presented 3 Papers in Natioanal Seminor.
V.Sreenivasa Rao
Asst. Professor
MBA 		9491717053 veeramalla.sreenivasarao@gmail.com
Y.V.R. Satish Babu
Asst. Professor
M.H.R.M, MBA 		9505340399 yvrsatish99@gmail.com Presented 3 Papers in Natioanal Seminor. 2 Paper Published In International Journals.
P. Praveen
Asst. Professor
MBA, M.Com 		9618796147 praveen.paturi1986@gmail.com Presented 7 Papers in National Seminors
P. Aparna
Asst. Professor
MSC(Statistcs) 		9848076413 aparna.polavarapu1987@gmail.com
G.V.S. Ravindra Babu
Asst. Professor
B.Sc,MBA,M.Phill, AP-Set, UGCNET 		9440982079 ravindragudala@yahoo.com Partispated and Presented Papers In 15 National Seminors and in 5 International seminors.
V.Viswa Santhi
Asst. Professor
M.com,MBA, M.Phill 		9492225523 santhivenigalla@gmail.com m
Mrs. J Deva Mani
Asst. Professor
MBA, MCom.

Name of the Topic Resource Person Date
Two-Day National Seminar Organised on “Indian Economic Turnaround: Challenges and Prospects”  in collaboration with Dept of UG & PG Commerce 1.Prof. P Subba Rao, Vice Chancellor, Oriental University, Indore.
2. Prof. A.S.Rao, University of Ottawa, Canada.
3.Prof. V Venkaih, Former, Vice Changellor, Krishna University.
4.Prof. A Narasimha Rao, Registrar, Adikavi Nannaya University.
5. Prof. D Surya Chandra Rao, Registrar, Krishna University.
6. Prof. G V Chalam, Acharya Nagarjuna University
 9 & 10 February, 2017

Objectives of Departement

  • To impart management concepts to the students and to develop decision-making skills in them.
  • To inculcate professional culture in them.
  • To promote the spirit of entrepreneurship in them.
  • To make them suitable employment through the needed training

Shared values for Accomplishment

  • A passion for excellence
  • Innovation and creativity
  • Student focus
  • Positive Thinking

Visions & Mission

With the motto of ‘inspiring young minds for excellence’, the department envisions “to become the leading business school offering effective teaching, training and consultancy services in this part of the state’.

Our mission: is ‘to impart relevant management concepts and skills to the eligible graduates enabling them to seek employment in industry and business by providing them the needed training’. The MBA programme offered by the institute is approved by AICTE, New Delhi and affiliated to Adikavi Nannaya University, Rajamahendravaram from 2016-17 onwards.

Future plans of the Department

  • To organize seminars at regular intervals with resource persons both from academic and industry.
  • To persuade perspective employers for arranging campus recruitment
  • To conduct surveys beyond syllabus and social issues
  • It is proposed to conduct national seminars and national level management met once in two years in future
  • To conduct certificate courses.
  • To conduct workshops on communication skills to select in campus recruitment.

Student Strength and Social Status

YEAR

SC

ST

BC

OC

Total

Boys

Girls

Boys

Girls

Boys

Girls

Boys

Girls

2011-2012

24

10

01

-

54

21

31

31

172

2012-2013

22

04

-

-

45

26

29

17

143

2013-2014

05

03

-

-

59

12

39

16

134

2014-2015

13

04

01

-

41

15

44

17

135

2015-2016

07

04

-

-

38

21

43

33

146

2016-2017

12

08

-

-

39

06

40

18

123

2017-2018

19

02

01

-

50

06

28

14

120

Result Analysis

S.NO

YEAR

APPEARED

PASSED

PASS PERCENTAGE

01

2010-11

170

170

100%

02

2011-12

170

170

100%

03

2012-13

170

170

100%

04

2013-14

142

142

100%

05

2014-15

133

133

100%

06

2015-16

130

130

100%

07

2016-2017

138

127

92%

Value Added Programmes:

  • A certificate course on “Financial Statement Data Collection and Analysis” was organized in association with Virtua Research Inc. Bostan, USA (Eluru Branch) from 03-02-2015 to 02-03-2015 (23 days @2hrs per day from 4:30pm to 6:30pm). 25 students participated in the Certificate course.
  • A certificate course on “Financial Statement Data Collection and Analysis” was organized by Virtua Research Inc. Bostan, USA (Eluru Branch) from 21-01-2016 to 16-03-2016 (45 days @1hr per day from 4:30pm to 5:30pm). 30 students participated in the Certificate course.

 

Training Programmes:

  • Two – day workshop was arranged on English Communication Skills on 14th & 15th October 2015. Mrs. P Sailaja, Mrs. Y Bharathi, Mrs. MSC Sophia and Vincent Paul, Faculty Sir CRR Educational Institutions were invited as Resource Persons. 
  • Two – day workshop conducted for MBA students on “Leadership Training “on 21st – 22nd August, 2015. Facilitators Mr. Vivek Patki, the Forum of Free Enterprise, Mumbai and Mr. Rajiv Luv, M.R.Pai Foundation, Mumbai were trained the students.
  • Group II Exam online coaching classes conducted with the assistance of AP Skill Development Corporation (Govt. of AP) for the students from 22nd December 2016 to 25th February 2017.
  • Campus Recruitment Training Programme conducted for 3 days from 31-01-2017 to 02-02-2017. The facilitators of WALYS (World Advanced Life Yielding Skills) Mr. Ram Krishna Seelam – Founder and Mr. Ravi Kumar – Managing Director were the Trainers.

 

CAREER OPPORTUNITIES

MBA Students at the end of their II Semester examinations will have to undergo for project work at different Industries/ Companies for duration of 8 weeks, based on their specializations and submit a comprehensive report on the study report. This project study is mandatory for MBA Students. During the period 2011-2016, MBA students then nearly 745 study projects under Internship programme.

Supporting Services

  • Cultural Activities
  • Play-ground
  • Gymnasium
  • Internet
  • Audio-Visual Centre
  • Women Studies Centre (for women students)

Opportunities for Self Employment

  • Entrepreneurs
  • Partners in partnership Firms
  • Shareholders in Companies
  • Wholesalers, Retailers, Exporters and Importers
  • Money Lenders
  • Poultry Firms
  • Under Writers
  • Contractors
  • Commission Agents
  • Sales Executives
  • Running Educational Institutes

 

 

Career Guidance

  • Offering Career Guidance to the students by supplying the information regarding Higher Studies as well as employment opportunities published in the News Papers, Magazines etc. and Internet Browsing.
  • Guiding the students in respect of personality development and to improve the communication skills

STUDENT SUPPORT AND PROGRESSION

Guest Lectures-Abstract

Year

Academic

Industry

Banking

General

 

Total

2011-12

6

--

--

3

9

2012-13

3

1

--

5

9

2013-14

2

2

1

2

7

2014-15

2

1

3

8

14

2015-16

2

1

1

6

10

2016-17

6

--

2

6

14

2017-18

02

02

03

08

15

Total

23

07

10

38

78
           

Students Participated in Management Meets

1

V Nagendra Kumar, S China Naidu

IV

Technical Symposium

2nd Prize in Paper Presentation

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2015

2

T Siva Suneel,

M Harshavardhan,

G Satyanarayana

IV

Technical Symposium

1st Prize in Quiz

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2015

3

T Siva Suneel,

G Satyanarayana

M Harshavardhan

IV

9th State Level B. Schools Meet

2nd Prize in Business Quiz

Maris Stella College, Vijayawada

13th Mar, 2015

4

N Maruti Prasad

IV

9th State Level B. Schools Meet

2nd Prize in Solo Dance

Maris Stella College, Vijayawada

13th Mar, 2015

5

M Harshavardhan,

T Siva Suneel,

G Satyanarayana

 

IV

2-day National Level Management Meet

1st Prize in Business Quiz

 

Krishna University, Machilipatnam

16th & 17th Mar, 2015

6

V Nagendra Kumar

IV

2-day National Level Management Meet

3rd Prize in Just A Minute

Krishna University, Machilipatnam

16th & 17th Mar, 2015

7

S Chinna Naidu

IV

2-day National Level Management Meet

1st Prize in Solo dance (Classical)

Krishna University, Machilipatnam

 

 

16th & 17th Mar, 2015

 

8

N Maruthi Prasad

 

2-day National Level Management Meet

3rd Prize Solo dance (Western

Krishna University, Machilipatnam

16th & 17th Mar, 2015

9

P Gold Chandranath

IV

2-day National Level Management Meet

 Consolation Prize in Solo dance (Western)

Krishna University, Machilipatnam

16th & 17th Mar, 2015

10

G Sandeep

K Gayatri Devi

IV

2-day National Level Management Meet

3rd Prize in Fashion Show

Krishna University, Machilipatnam

16th & 17th Mar, 2015

11

N Ujwala

 

Dr. APJ Abdul Kalam Memorial Meet

3rd Prize in Essay Writing

Sir C R Reddy College of Engineering, Eluru

3rd Aug 2015

12

L Ashalatha

V Prasanthi

III

Impect of Swatch Bharath on India (Nehru Yuva Kendra, Eluru)

2nd Prize & Consolation Prize in Essay Writing

Sir CRR College, PG Courses, Eluru

16th Oct, 2015

13

L Ashalatha

III

Youth Empowerment

2nd Prize in Elocution

Sir C R Reddy (A) College, Eluru

5th Dec, 2015

14

A Navya Sri,

G Tulasi,

K Uday

II

Management Meet EMBLAZE 2K16

1st Prize in HR Event

VSL Institute of Computer Applications and Management Studies, Kakinada

23rd Jan, 2016

15

A Sai Ramya

N Bhanupriya

B Naga Kumar

IV

Management Meet EMBLAZE 2K16

2nd Prize in Fashion Show

VSL Institute of Computer Applications and Management Studies, Kakinada

23rd Jan, 2016

16

A Sai Ramya

P Teja

A Sai Ram

B Naga Kumar

IV

National Level B.Schools Meet

1st Prize in Ramp up your brand

PB Siddharth Arts & Science, Vijayawada

16th Feb, 2016

17

Y Aswin

IV

Management Meet

1st Prize in Paper Presentation

St.Theresa’s College for Women, Eluru

18th Feb 2016

18

Ch Jagadeesh,

PV Nagendra,

D Anil Kumar,

A Sai Ramya

II

Management Meet

1st Prize in Group Dance

St.Theresa’s College for Women, Eluru

18th Feb 2016

19

A Sai Ramya,

P Teja,

A Sai Ram

B Naga Kumar

IV

Management Meet

3rd Prize in Fashion Show

St.Theresa’s College for Women, Eluru

18th Feb 2016

20

Fathimunnisa Begum

II

Management Meet

3rd Prize in Young Manager

St.Theresa’s College for Women, Eluru

18th Feb 2016

21

A Venkatesh,

A Bindu Sagar

BGS Surya

II

Management Meet

3rd Prize in Business Quiz

St.Theresa’s College for Women, Eluru

18th Feb 2016

22

K Geethah Lavanya Lahahri

II

Management Meet

Presented a Paper

PVP Siddhartha College, Vijayawada

25th Feb, 2016

23

A Navya Sri,

N Girisha Bindu,

G Surya Kiran

II

State Level B.Schools Meet

2nd Prize in Anthyakshari

Maris Stella College, Vijayawada

29th Feb, 2016

24

Fathimunnisa Begam

II

Technical Festival 2016

2nd Prize in Young Manager

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2016

26

R S Rama Krishna,

K Lavanya

II

Technical Festival 2016

2nd Prize in Paper Presentation

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2016

27

J Nithisha,

S Sridevi,

N Gireesha Bindu

II

Technical Festival 2016

2nd Prize in Market Makers

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2016

28

B Naga Lakshmi Kranthi

M Uma Maheswar

II

Technical Festival 2016

A Paper on Balanced Score Card

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2016

29

K Sneha Sundari

A Bala Bindu

II

Technical Festival 2016

A Paper on Celebrity Advertisement

Sir C R Reddy College of Engineering, Eluru

4th Mar, 2016

30

Fathimunnisa Begum

II

Management Meet Dhruva-2016

1st Prize in Young Mind

Ramachandra College of Engineering

21st Mar, 2016

31

A Navya Sree,

K Lavanya,

A Venkatesh

II

Management Meet Dhruva-2016

2nd Prize in Market Makers

Ramachandra College of Engineering

21st Mar, 2016

32

A Keerthi Kumar,

 M Tulasi Rajesh,

M Renuka,

PV Narendra Babu

III

First Aid Training Programme

Presented a Paper

Red- Cross Society,Eluru

27th to 30th Sep, 2016

33

ARK Raju, D Anil Kumar, MS Durga

III & I

Management Meet

-Splash 2016

1st prize

AKNU, Rajamahendravaram

6th & 7th Oct, 2016

34

A Navya Sri,

N Girisha Bindu &

A Venkatesh

III

Management Fest-

Magnus - 2K16

1st prize in market makers

GIET college, Rajamahendravaram

21st & 22nd Oct, 2016

35

K Kalpana

A Navya sri,

N Gireesha Bindu

III

 

Management Fest 2K16

 

1st prize in Ramp walk

GIET college, Rajamhendravaram

21st & 22nd Oct, 2016

36

Ch.Janaki Aparna, Deepika

III

Management

Fest Lakshya 2K17

1st prize in

Business Plan

LBRCE, Mylavaram

15-09-2017

37

P.saichand

P.Sivaram

III

Management

Fest Lakshya 2K17

1st prize in

Stock Market

LBRCE, Mylavaram

15-09-2017

38

N.Vinod Kumar

U.Pavan Kumar

III

Management

Fest Lakshya 2K17

2nd  prize in

Stock Market

LBRCE, Mylavaram

15-09-2017

39

Krishna Chaitanya

I

Management

Fest Lakshya 2K17

2nd  prize in

Paper Preentation

LBRCE, Mylavaram

15-09-2017

40

V.Ramya

III

Management

Fest Lakshya 2K17

3rd  prize in

Young Manager

LBRCE, Mylavaram

15-09-2017

41

D.pratap

G.Daniel

III

Management

Fest Lakshya 2K17

3rd  prize in

Business Quiz

LBRCE, Mylavaram

15-09-2017

42

N.C.H Vasudha

Ch.Lavanya

S.S.L Manaswini

IV

Management

Fest Innoman 2k18

1st prize in

Business Quiz

St.Theresa’s College for women

07-02-2018

43

G.Mehar Ascharya

IV

Management

Fest Innoman 2k18

2nd prize in

  Young      Manager

St.Theresa’s College for women

07-02-2018
                 

Students Participated in National Seminars

S.No

Name of the Student

Seminar

Date

Title of the paper

Topic of the Seminar and Place

01

G Ashok Kumar,

U Alekya, B Ganesh Phani Kumar,

SVG Apoorva,

K Ravi Kumar

National

27th & 28th Aug 2012

Human Rights Education- Perspective and Challenges

Sir C R Reddy (A) College, Eluru

02

G Nagendra Kumar & S Chinna Naidu

National

5th & 6th Sep, 2014

Rural Education and Reconstruction

Sir C R Reddy (A) College, Eluru

03

Ch Durga Prasad, B Srikanth Reddy & M Krishna Sai

National

5th & 6th Sep, 2014

Role of Banking Sector in Rural Development

Sir C R Reddy (A) College, Eluru

04

T Krishnaji

National

5th & 6th Sep, 2014

Governance Impact of Rural Development

Sir C R Reddy (A) College, Eluru

05

Rajitha, V Nagendra Kumar, SM Naidu, Harshavardhan & B Gold Chandranath

Workshop

7th Jan, 2015

Recent Trend in Banking Sector, E-Banking, Non-Performing Assets & Retail Banking

Opportunities –Challenges in Banking Sector

06

A Sai Mahesh,

B Sravani,

T Anjali, ,

S Raghuram, 

S Surya Narayana & S Amar Naidu

Seminar

8th Jan, 2015

Source of Risk, Technical Analysis, Portfolio Process, Fundamental Analysis, Souces of Investment, Efficient Market Hypothesis and Markowitz Model

Funds Management and Research

07

K Geetha Lavanya Lahari

National Seminar

12th Feb, 2016

A Study of FDI in India

DNR College, Bhimavaram

08

M Lakshmi Prasanna, K Geetha Lavanya Lahari, A Navya Sri, G Satya Sri, Fathimunnisa Begam

National Seminar

4th & 5th Oct, 2016

Energy and Ecology

Sir CRR (A) College,Eluru

09

K Geetha Lavanya Lahari, A Navya Sri

Lakshmi Prasanna

National Seminar

9th & 10th Feb, 2017

Departments of UG, PG Commerce and Management Studies ,

Sir CRR College Eluru

10

K Anusha, N Yamini,

ML Prasanna,

G Mehar Ascharya

National Women Parliament

10th to 12th Feb, 2017

Participated

Govt. of A.P, Amaravati

11

G Mehar Ascharya

A.sandeep

National Seminar

25

&26th Dec 2017

Tourism in India

Pithapur Raja’s Govt College Kakinada

Students Selected in Campus Interviews

        The College has a placement cell working under the overall supervision of the Placement Officer and Coordination with MBA director.  The cell assists the students first in procuring them placement for their summer internship.  It also guides them in getting suitable employment after successful completion of the programme.  It is also taking the help of the College placement and career in finding suitable placements.  The details of the students who are employed such are as below form 2011 to 2016.

  Academic Year

No of companies conducted campus interviews

No of students appeared

No of students selected

Students selected

(Per cent)

On

Off

2011-12

07

13

290

69

23.79

2012-13

05

11

216

58

26.85

2013-14

03

11

97

24

24.74

2014-15

03

09

222

55

24-77

2015-16

01

04

165

49

29.69

2016-17

03

02

133

28

21.05

Total

22

50

1123

283

25.20

TEACHING, LEARNING AND EVALUATION

Papers Presented at National / International Seminars

S.No

Name of the Teaching Staff

National Seminars

International Seminars

Total

1

Dr. GV Jagapathi Rao

3

1

4

2

Mrs. Y Soujanya

5

2

7

3

Dr. R Sreenivasa Rao

12

6

18

4

Dr. T Rajesh

12

2

14

5

Mr. PHNSV Subba Rao

4

1

5

6

Dr. P Giri Babu

7

-

7

7

Mrs. J Devamani

5

-

5

8

Mr. M Upendra

3

-

3

9

Mr. V Sreenivasa Rao

3

-

3

10

Mr. YVR Satish Babu

3

-

3

11

Mr. P Praveen

7

-

7

12

Mr. GVS Ravindra Babu

4

3

7

Articles Published

S.No

Author

Peer Reviewed National Journal with ISSN

Peer Reviewed International Journal with ISSN

Edited Books National &International with ISBN

Total

1

Dr.G.V.Jagapathi Rao

-

01

01

02

2

Mrs. Y.Soujanya

-

01

-

01

3

Dr. R.Sreenivasa Rao

02

12

06

20

4

Dr. T .Rajesh

-

04

06

10

5

Dr. P. Giri Babu

-

01

01

02

6

Mr. Y V R Satish Babu

-

01

-

01

7

Mr.PHNSV Subba Rao

-

02

-

02

8

Mr G V  S Ravindra Babu

-

02

--

02

Books Published

S.No

Author

Title of the Book

Publisher

Year

ISBN No

 

1

Dr R. Sreenivasa Rao

Qualitative Methods for Managers

Himalaya Publishing House, Mumbai

2016

978-93-5262-497-3

2

Dr R. Sreenivasa Rao

Communication and Soft Skills-1

Himalaya Publishing House, Mumbai

2016

978-93-5262-497-3

3

Dr R. Sreenivasa Rao

Security Analysis And Portfolio Management

Acharya Nagarjuna University, Guntur

2016

Lessons writing for M.Com

(International Student Cell)

4

Dr R. Sreenivasa Rao

Advanced Accounting for Management

Acharya Nagarjuna University, Guntur

2016

Lessons writing for M.Com

(International Student Cell)

RESEARCH CONSULTANCY AND EXTENSION

Completed/ Pursuing M. Phil/ Ph.D.

S.No

Name of the Faculty

M.Phil/ Ph.D.

Title of the Thesis

University

Year of Award

1

Prof. GV Jagapathi Rao

M.Phil.

Entrepreneurial Study of  Aqua culture in WG Dt. 

Madurai Kamaraj University

2001

Ph.D.

Entrepreneurship in Small Scale Industries – A Case Study of WG Dt.

Andhra University

2007

2

Mrs. Y Soujanya

M.Phil.

A Study on Comparative Performance of Public and Private Sector Banks in India

Acharya Nagarjuna University

2007

Ph.D.

A Study on Financial & Operational Performance of APEPDCL & APSPDCL

Acharya Nagarjuna University

Pursuing

3

Dr. R Sreenivasa Rao

M.Phil.

A Study on Impact of Non-price Variables on the Value of Derivatives

Acharya Nagarjuna University

2006

Ph.D.

Women Empowerment through Micro Enterprises – Role of Micro Finance (A Study with Special Reference to Selected Mandals in WG Dt., AP)

Acharya Nagarjuna University

2014

4

Dr. T Rajesh

Ph.D.

Customer Perceptions in Two Wheeler Market in AP - A Study of WG Dt. 

Acharya Nagarjuna University

2016

5

Dr. P Giri Babu

Ph.D.

Purchase Behaviour of Television Buyers – A Study with reference to North Coastal Districts of AP  

Andhra University

2016

6

Mr. YVR Satish Babu

Ph.D.

A Study on Employee’s Job Satisfaction in District       Co-operative Banks – A Case Study of District Central Co-operative Bank of WG Dt.

GITAM University

Pursuing

7

Mrs.P Aparna

Ph.D.

A Study on M[x]/M/1 and M/G/1 models in Balking, Reneging and Jockeying

Acharya Nagarjuna University

Pursuing

8

Mr. GVS Ravindra Babu

M.Phil.

Brand Image of Selected colour TV Brands (with reference to East & West Godavari Districts, AP)

Madurai Kamaraj University

2003

Ph.D.

Buyer Behaviour in Television Market: A Comparative Study on selected TV Brands in Godavari Districts of AP

Acharya Nagarjuna University

Pursuing

Survey based Mini projects

  • Buying Behaviour of Mobile customers.
  • Perception of LIC Policy Holders – A Study
  • A Study of benefits received by farmers with reference to Rythu Bazar, Eluru, West Godawari Dist, Andhra Pradesh
  • Women career Opportunities and Entrepreneurial ambitions- A study with reference to selected colleges in Eluru, West Godawari Dist, Andhrapradesh
  • A Survey on Owner's Opinion with reference to fancy store Business in Eluru
  • Dealer’s Perception on two Wheelers -A Case study of Eluru Region
  • Customer Satisfaction in More Retail Outlet –A case of Eluru Town
  • Public Opinion on Amenities in Eluru Muncipal Corporation
  • Attitude of Passengers on Public Transport
  • Behavioural Study of Stock Market investments with reference to Eluru Town
  • Survey on distribution and working Performance of LED bulbs to Electricity Consumers by the Government of Andhra Pradesh
  • Marketing of Road side (Hawkers) food Business – with reference to Eluru Town
  • A study on Beauty Consciousness among married women
  • A survey on Eradication of Plastic bags - A consumer Perception
  • A Survey on Customer’s Opinion With reference to Auto Drivers Behaviour
  • A Study on problems & prospects of street vendors in Eluru town.
  • Women work life balance in public sector, private sector & co-operative sector banks in Eluru town.
  • A Study on workers Absenteeism in East India Commercial Company Ltd., Eluru.      

CONSULTANCY SERVICE & LINKAGES

The department has contacts with the following:

  • Department of Commerce & Management Studies, Adikavi Nannaya University.
  • Department of Commerce & Management Studies, Andhra University.
  • Department of Commerce & Business Administration, Acharya Nagarjuna University.
  • Krishna Hessians Jute Mills Ltd. Eluru
  • Akkamamba Textiles Ltd. Tanuku.
  • District Industries Centre, Eluru
  • State Financial Corporation, Eluru
  • Micro Small Medium Enterprises Institution, Visakhapatnam
  • Government Officials from Banking Sector.

Men with excellence from the above mentioned are invited to the Department for Guest Lecture/ for conducting Seminars/Workshops.

GALLERY

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